Make a difference!


There are many different ways for you to make a difference in the lives of China’s BOP. There are also a variety of ways you can start to approach this task. Here are a few key questions for you to think about as you begin your BOP entrepreneurship journey:

  • Do you want to involve the BOP as consumers, producers, or partners in an innovative business model?
  • Considering the needs and potential of urban and rural BOP populations in different parts of China are very different, what segment of China’s BOP do you want to target?
  • What aspect of the BOP experience do you want to target?

Once you have an idea of your target customers, it is time to delve deep into research. What are your customers’ unmet needs? Then, let your creativity run wild as you think about how you can develop new products, services, and businesses to meet these needs.

Remember, you don’t have to do this alone. You might want to start out by brainstorming with some of your friends. And anytime you need a little more guidance, check out “Resources Bank” to find information that will help you get started.