The traditional approach to meeting the needs of the BOP has been through charity and donation-based projects. While such programs can indeed provide important benefits to the BOP, the solutions they offer are not sustainable. Furthermore, programs that do not operate through market mechanisms often offer little choices or dignity to those being served.
Instead of relying on unstable, if admirable, generosity, young entrepreneurs can use business and market mechanisms to create sustainable, flexible solutions to the unmet needs of the BOP. By developing models through which no party is “sacrificing” for the benefit of the other, businesses offer lasting ways to impact high-needs communities. Forward-thinking entrepreneurs in China and worldwide are doing just that, and they are making a big difference in their communities and the world! Check out some examples in YESxBOP Interviews and Case Studies.