YESxBOP Interviews & Case Studies


Case: MittiCool

Much of India’s population falls into the BOP category; many are too poor to afford even basic house hold appliances. In 2001, Northwest India was hit by a devastating earthquake that ruined hundreds of thousands of lives. Those that were fortunate enough to survive lost many possessions in the quake, including expensive kitchen appliances, such as refrigerators. Many families were unable to fulfill their most basic needs…


Case: Shokay

Many Tibetans, having grown up with limited access to education and healthcare, earn their living through herding yak, picking caterpillar fungus, and other short-term work. Despite the physical cost of these tasks, their annual income remains around 2,800 RMB. At the same time, Tibetan families own an average of 30-40 yaks, a significant capital asset…


Case: Nokero

Kerosene, like other fossil fuels, is both dangerous and expensive; living with a kerosene lamp is equivalent smoking 40 cigarettes a day. However, an estimated 1.3 billion people who live without access to electricity have no choice but to use fossil fuels for power. The world’s poorest people spend about $40 billion per year is spent on lighting fuel.


Case: Qianqian Tech

Those in China who outside urban areas have limited access to higher quality goods. Currently up to 50 percent of products sold in rural China are fake and/or faulty, and cost up to 50 percent higher than equivalent products in urban markets. In addition, the selection of products available to villages is very limited. For a variety of reasons including issues with payment, delivery, and trust, rural consumers have yet to take advantage of China’s growing e-commerce.


Case: Divine Chocolate

The cocoa industry is a major part of the Ghanaian economy. In the early 1990s, in order to combat its falling share in the international market, the industry transitioned from government control to private ownership. This move left many cocoa farmers faced with new, often exploitative, business partners. Faced with this transition, a number of leading farmers came to realize that they had the opportunity to organize themselves and take advantage of the newly liberalized market.


Case: CreditEase

In the 1990’s and early 2000’s, while credit loans and micro-financing were flourishing in many parts of the world, such financial services remained extremely limited in China. In 2006, Ning Tang observed this stagnant financial market and saw an opportunity. With a handful of other employees, he launched CreditEase.